Johanna Kolanowski

My projects in the marketing@media programme

1. Development of a standardised shop model for the Polish book club "Swiat Ksiazki“ (incl. concept for building a shop, POS elements, merchandising, marketing communications)
2. Conception and implementation of a new member promotion to mobilise current members and optimise the Polish book club's bonus programme.
3. Coordination of the "Education Project“ to implement private tutoring for schoolchildren in Poland.

My first day on the job

Many new friendly faces, new names, hand-shakes, a big welcome bunch of flowers, seating plan, abbreviations and also the question marks in my eyes, circulation, overload of information, numbers, sample mailings – it was really exciting!

Tell us an off-the-wall idea that you sometimes think about: what if…

….I were to grab a pen and write down the fascinating story which is currently in my mind? My book would become a Club- Premiere. My photo would be on the cover of the catalogue, my book would be celebrated in all other international book clubs and I could discover the world on my promotional reading tour.

How I made my way to the media world of DirectGroup

1. 2003: Diploma thesis and cooperation with the Chair of Media Science at the University of Paderborn. I was already familiar with Bertelsmann AG and DirectGroup from working on case studies.
2. 2004: Started in the marketing@media programme with a focus on Eastern Europe. Simultaneous with the eastern enlargement of the EU I joined the DirectGroup.
3. 2005: I gained interesting and formative experience in the dynamic „Wild East“ during my work for the Polish book club.
4. 2006: Berlin calling! It is still the east – but now the east of Berlin. Responsibility as Relationship Marketing Manager in the Current Member Marketing of Der Club Bertelsmann.
5. 2007: I become a “Lottery fairy” Internationalization of lottery products for the book club in Spain and Austria.