Eduardo Menal
| Name: | Eduardo Menal |
| Position: | Director Marketing & Program |
| Location: | Barcelona, Spain |
| Company: | Circulo de Lectores |
What are you currently working on?
I am currently working as Director of Programme and Marketing for Circulo de Lectores, the Spanish Book Club. In the area of Programme my responsibilities include Editorial Management, Non-Book Product Management & Product Development, Rights Management and Product Design. In the area of Marketing, I supervise the Areas of Marketing Analysis, Current Member Marketing (including Customer Relationship Management), Internet, Publications, Branding, Mail Order Business and Cooperation Business.
How did you end up at DirectGroup? Please give us a short description of your background.
I have a Masters Degree in BA from the Esade Business School, with a concentration on Marketing. I have developed all my career in the areas of General Management, Sales & Marketing and Business Development, working in different industries and different countries. I started in AIESEC (the International Association of Students in Business and Economics) as CEO of the Spanish branch and the moved to Brussels as Director for Europe & North America. Then I moved to Nairobi to work for FedEx as marketing coordinator for Eastern Africa and created the Sales & Marketing Area in Kenya, Uganda and Tanzania. After that I worked for one of the most prestigious NGOs, SID (Society for International Development), under the presidency of Boutros Ghali, as Director Marketing & fundraising. Back in Barcelona from Rome I was General Manager of a successful Internet start-up , Secretariaplus.com. The two years before joining DG I was the Promotion Director of the Universal forum of Cultures Barcelona 2004, a large cultural event.
What is your "pet project"?
My pet project in 2006-07 was Tu Circulo, our Children’s Club, which has been yielding great results specially in the area of loyalty. In 2007-08 my pet project was starting Circulo’s Cooperation Business from scratch and then taking it to the next level. Results so far have been encouraging, moving from zero contribution in 2006 to 1.2 million in 2007 and a target of 2.5m in 2008.